Word: martha
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...take the form of mass impact. Martha Stewart's inexhaustible brand of domesticity claims a sizable audience. So do Jerry Seinfeld's small-bore irony and Oprah Winfrey's irresistible empathy. There is influence within a creative field. Hence the architect Frank Gehry and the female-rocker-as-open-wound-feminist Courtney Love. And there is proximity to power, at least when it is enjoyed by people with ideas and issues they know how to push. It's largely by this means that Al Gore, who is supposed to be in a no-influence job, isn't. (Sorry, Bill...
...mind that most of her magazine's 5 million readers still buy the honey-baked version at Boston Market or, horrors!, take it out of a can. Even the subscribers who don't work may think twice before taking on her October 1994 project: "It occurred to us at MARTHA STEWART LIVING that we had never really focused on the pleasures of raising backyard livestock...
...MARTHA STEWART Empress...
...Martha Stewart's face is everywhere but on a Wanted poster: in her magazine, on four videos and a dozen books, on TV (twice a day), unofficially on the Internet, at K Mart, and in her catalog (Martha by Mail). In an interview, conducted as she shuttled among her farm in Westport, Connecticut, her two Hampton beach houses on New York's Long Island and her Manhattan office, she says her aim is nothing less than to take over Christmas. "It is our intention to own areas in communication. I don't mean to sound egomaniacal, but Perry Como used...
...Martha Stewart relies on people's actually doing what she suggests, as opposed to just watching her do it, she would be very poor indeed, instead of a multimillionaire empress of elegance. The real secret to Martha is that the perfection she is pursuing is so out of reach of anyone without a staff, or who sleeps more than Martha's four hours a night, that there is no obligation to actually do it. Being in Martha's thrall is like buying a treadmill and instantly feeling fit even though it serves mainly as a coat rack; acquiring the Martha...