Word: martilla
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Dates: during 1970-1979
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...begin with, complains a collection of California and national consumer, women's and black groups, the ads present women as sex objects. Worse, as racist sex objects. In the view of the protesters, the ads imply that only white women are desirable. Says Consumers Union Lawyer Luana Martilla: "The implicit message is that milk-white skin equates with health, beauty and other positive qualities." Counters the milk board's Ted Shields: "The milk-white look is in. It's the 'in' look in fashion this spring. That's all we meant...
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