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George J. Martin, ST. PETERSBURG...

Author: /time Magazine | Title: Inbox | 3/1/2010 | See Source »

That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

...Packed with word and number puzzles, like a Da Vinci Code with fewer chase scenes, Lehane's story was devised for the page, not the eye. Yet its psychological twists and the sense of emotional despair at its core were bound to attract moviemakers. It landed a big one: Martin Scorsese, fresh off his belated Oscar win for The Departed, the 2006 thriller starring DiCaprio as a cop with a double identity. (See the top 10 Sundance film festival hits...

Author: /time Magazine | Title: Shutter Island: Engrossing, Not Enthralling | 3/1/2010 | See Source »

...Staff writer Martin Kessler can be reached at martin.kessler@college.harvard.edu...

Author: By Martin Kessler, CRIMSON STAFF WRITER | Title: Freshmen Impress In Season Opener | 3/1/2010 | See Source »

...doubles, Rosekrans and Lehman teamed up for the sole victory, defeating Anna Dushkina and Remi Martin...

Author: By Molly E. Kelly, CONTRIBUTING WRITER | Title: Women's Tennis Leaves Midwest With a Pair of Losses | 3/1/2010 | See Source »

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