Word: martini
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Sour Apple Martini...
...mink stole at a country-club ball, and as the matron, Julianne Moore gives a tautly frazzled turn that is a lock for an Oscar nomination. The problem is that Haynes reduces most of his characters to stick figures bearing placards. The film is a high-camp cocktail - a martini with gin and hemlock - that's shaken but not stirring. The Magdalene Sisters came to town fresh from copping the top prize at the Venice Film Festival. It's basically a women-in-prison movie, set in Dublin in the '60s, when some girls were sent to convent reformatories, which...
...next time an overly friendly blond sidles up in a crowded bar and asks you to order her a brand-name martini, or a cheery tourist couple wonder whether you can take their picture with their sleek new camera-in-a-cell phone, you might want to think twice. There's a decent chance that these strangers are pitchmen in disguise, paid to oh-so-subtly pique your interest in their product. Their game, known as "stealth marketing," is one of several unorthodox ploys that Madison Avenue is using to get through to jaded consumers...
Tree houses were once just fun backyard play spaces for kids. But these days, it's grownups who are living out their Swiss Family Robinson fantasies. "People come to us wanting one for their kids. By the end, the tree house has a martini deck," says Anna Daeuble of Seattle's TreeHouse Workshop. Those who build long-awaited nooks are equipping them with windows, electricity and insulation. The annual World Treehouse Conference offers construction classes. David Pearson, author of Treehouses (Chelsea Green) says, "In this very stressful age, building a tree house connects people back to nature in a simple...
...first time in more than 30 years. Its terrain is striped with cooling waterfalls, and the many rock overhangs along its granite face provide often daylong shade. Or take the tram up Mount San Jacinto, where the air is usually brisk. And, of course, that apres-hike martini is always cool. --By Lisa McLaughlin