Word: martinis
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Dates: during 1930-1939
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...York polite young men dug up oldtime barkeeps, went from speakeasy to speakeasy writing down professional opinions. Last week these labors bore fruit when the Supreme Court of Appeals of Turin decreed that in future no Italian barman could sell or manufacture a drink known as a Martini cocktail unless it was confected from Martini & Rossi vermouth...
...court bluntly named as villains the vermouth manufacturing firms of Cinzano, Cora, Gancia, forbade them to manufacture any bottled cocktails labeled MARTINI COCKTAIL or AMERICAN MARTINI COCKTAIL, made them pay the expenses of the trial and appeal, and ordered them to publish advertisements in ten papers to be chosen by triumphant Martini & Rossi, admitting their guilt...
...oldest and best known Italian vermouth houses is the firm of Martini & Rossi. It was established in 1835 in Turin as Martini, Sola & Co. The enterprising Rossis entered the firm in the '60s; the last of the original Martinis withdrew from the company nearly 40 years ago. President of the company is white-haired Count Ernesto Rossi. His nephew, a director of the company, is sleek young Count Teofilo Rossi who was sliding down hills at Lake Placid last week as captain of the Italian Olympic bobsled team...
Several years ago Martini & Rossi, who used to have a virtual monopoly of the export trade in Italian vermouth, received violent competition from the enterprising younger firm of Cinzano. They plastered the billboards and fences of France and Italy with Cinzano posters, cut deep into Martini profits...
...Golden Dawn" is not piquant, it is sweet: therefore it cloys, not appetizes.* It may be all very well as a punch, or a liqueur, but never as a cocktail. The popularity of the Dry Martini places it without any doubt in the minds of the majority as the "World's Finest." Let the drinker beware of the European barman-he likes to skimp on his liquors and trust to melted ice to fill the glasses: tell him "pas trap glacé" (not too much ice) or, jocularly, "pas trap mouillé" (not too wet). GRAFTON D. DORSEY