Word: martinisms
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...addition to Frieden, the CPC includes physicists Paul C. Martin and Gary J. Feldman, English professor Philip James Fisher, Government Department Chair Nancy L. Rosenblum, geologist John H. Shaw, and chemist Gregory L. Verdine. The investigating subcommitteeās membership is considered confidential, and it includes professors not on the CPC. The two sources said the subcommittee is composed of a Law School professor and two FAS members...
...When St. Martin's press begins promoting the latest work from novelist K'wan next month, the campaign won't look like the marketing for, say, the corporate thrillers of Joseph Finder. Funkmaster Flex, the hip-hop evangelist, is closer to the flavor. K'wan's reading audience is loyal--he has more than 400,000 books in print. But titles like Gangsta, Road Dawgz and his latest, Hood Rat, have captured an audience well outside St. Martin's usual purview. So instead of signings at Barnes & Noble, St. Martin's is planning giveaways and readings in barber shops...
...When they signed me, they were like, 'Great. We got him,'" says K'wan. "But they didn't really know what to do with me until now." St. Martin's isn't alone in that dilemma. For years, book publishers have catered to the $250 million African-American market with the aspirational stories of authors like Terry McMillan and Eric Jerome Dickey. But attracted by the gaudy numbers generated by the genre known as street lit, such publishers as Simon & Schuster, HarperCollins and Random House are hitting the pavement...
...himself into a one-man publishing house. Now, with a Bluetooth hands-free in his ear and a stack of books in hand, he prowls tourist-filled 50th Street, approaching anyone who seems to fall within his target audience. Last year Relentless signed a four-book deal with St. Martin's Press. Two of his books have been optioned for films...
...exactly the sort of sales-speak that makes publishers dance. While most editors claim a love for literature, they need to move the merchandise. "You're more likely to find that sort of hustler, business mentality among street-lit authors," says Monique Patterson, a senior editor at St. Martin's. "The streets are all about going out and being competitive and hustling your own stuff...