Word: martinoli
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...other man was Gino Martinoli, 53, a student of American production methods who had been technical manager at the famed Olivetti Co. (TIME, Feb. 8). He became Necchi's general manager, taking over production from Vittorio Necchi, now 56, who wanted to spend more time at his villa and pheasant farm. At Necchi, Martinoli's fresh, efficient eye looked over the antique assembly methods, spotted gaps and waste from casting to cabinets. Less than ten major Italian firms use assembly lines, but Martinoli refused to believe that U.S. methods could not be applied in Italy...
...Martinoli has boosted Necchi's production to 200,000 machines a year, five times what it was when he took over, now employs more than 4,300 workers and is still growing. Says he: "In our business at least, American production techniques are ideal. Our workers aren't like Swiss-patient, painstaking, precise. Our workers are like Americans-hasty, impatient, and better adapted to assembly line than to artisan work...
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