Word: marts
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Dates: during 1990-1999
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...lowly kava root has mind-altering effects. Prepared and consumed properly, it is said to alleviate stress, ease melancholy and generally elevate mood--all without addiction or hangover. Sound too good to be true? That hasn't stopped supermarkets, drugstores, health-food stores and discount chains like K Mart from stocking up on kava capsules, droplets and tea bags--or consumers from eagerly snapping them up. Kava sales in these stores jumped from barely a trickle to $3 million last year, and should double...
...luge has increased 119% since 1994, while fishing shows are watched by 34% more armchair anglers than they were four years ago. Last June, ESPN's annual summer Olympic-style X Games drew a greater proportion of viewers under 35 than did the network's football coverage. The Wal-Mart FLW bass-fishing tour has become the most popular program on ESPN2, drawing well among young male viewers as well as those in their 40s and 50s. And NASCAR's TV ratings are now second only to those of the NFL. This fragmentation of the sports audience has attracted advertisers...
Underachievers Some of the Focus List's worst performers Bausch & Lomb K Mart The Limited Loews Corp. Reebok Silicon Graphics...
Toys "R" Us faces quickening competition from such all-purpose discount stores as Wal-Mart and Target. Its bloated inventory system costs hundreds of millions of dollars each year. It must somehow cut costs while remodeling stores and bolstering employee training and service. And Toys "R" Us managers can only pray, as they do each fall but even more so this year, that among the new toys they have bought by the trainload are a few hits--the Tickle Me Elmos and Power Rangers--that will fill parking lots with minivans...
Even if several new toys catch fire in the shopping season that is just starting, Toys "R" Us will have to fight harder than ever for its slice of the profit. Wal-Mart's share of the $35 billion toy-retailing industry has grown from 10% in 1990 to 16% this year; over the same period Target's share has more than doubled, to 7%. The discount stores use toys as "traffic builders," attracting families with low prices on popular toys and then making higher profits on such items as clothing and appliances. "Wal-Mart and Target carry only...