Word: marveled
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Dates: during 1980-1989
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...while sleek 12- meter racing yachts were battling the stormy seas off the western coast of Australia in the America's Cup trials these past weeks, a much more modest vessel was being launched in the calmer waters of a harbor in nearby Fremantle. The skipper of the miniature marvel is none other than Ben Lexcen, 50, the celebrated designer of Australia II, which won the America's Cup in 1983. Featuring a scaled-down version of Lexcen's revolutionary winged keel, the 14-ft.-long fiber-glass Mini 12 sells for about $3,000, is virtually unsinkable...
...sophisticated product innovation. Beginning around 1980, publishers began upgrading their wares substantially, departing from a piecework system of production to grant royalties to writers and illustrators. The target audience changed, from early teenagers or younger to the 16-to-25 age group. Says Jim Shooter, editor in chief at Marvel: "The major market is targeted to followers of Star Wars or Indiana Jones...
...addition, comic-book publishers have boosted sales with special issues that address social causes or depict historical figures and events. DC Comics, in a venture involving First Lady Nancy Reagan and IBM, has distributed issues of the popular Teen Titans in which the youthful superheroes promote drug awareness. Marvel, meanwhile, counts among its strongest sellers a biography of St. Francis of Assisi, which has sold 750,000 copies...
...licensing of comic logos and story lines to outside entrepreneurs has been a major help in bringing profits back to the business. Marvel has licensed Spider-Man and other characters to children's apparel maker Just 4 Kids, Hallmark Cards and Prism Entertainment. Archie Comics is working with a fast-food chain on a restaurant with all-American fare that would feature the faces of the kids from Riverdale High...
...sympathy. "When you see someone that good working that hard," Melvin Bratton says, "it's depressing. We kept telling him, 'Your time's coming, it's coming.' " Now that third-year Coach Jimmy Johnson describes him flatly as the "best college quarterback I've ever had," some of them marvel that he is unchanged. "He's just old Vinny," says Gregg Rakoczy, the center. "He wants to show how good we are, not how good he is." Despite himself, Testaverde showed how good he was at eluding the Sooner pass rush, and how strong...