Word: marvels
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Dates: during 2000-2009
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...real genius was knowing what people cared about: the Date. It was also having a product that did not need marketing. "We knew that people know what Spider-Man is. We didn't want to come in with bombastic catchphrases," says Avi Arad, president of Marvel Studios. If a star saves 30 minutes of character exposition, a superhero probably saves a full hour. The name Spider-Man gets you 10 minutes more. Not even Rob Schneider movies (The Animal and Deuce Bigalow: Male Gigolo) have titles this self-explanatory...
Were Nazi Propaganda Minister Joseph Goebbels alive today, he’d surely marvel at such revolting use of falsehoods and misinformation. If the “Big Lie” is told often enough, Goebbels famously explained, people will ultimately accept it as truth. By labeling the Israelis—and Jews in general—as “Nazis,” Islamic ministers, journalists and clerics throughout the Middle East are perpetuating a vicious culture of hatred—hatred that tragically leads, in the case of the Palestinians, to teenagers enlisting as homicide bombers...
...crossbreeding of Spider-Man with new film technology--part of Marvel Comics' adventure in big-budget movies, which began with the hit Blade and X-Men entries--seems a natural. On the printed page, comic-book action hero is an oxymoron; a man can fly only in the reader's complicitous mind. Films make the fantastic real; they are, after all, called motion pictures. In the new Spider-Man, our friendly neighborhood arachno-human can execute some cool moves as he trapezes above New York City. In these aerial scenes (a combination of acrobatic stunt work and digital derring...
...theme-park attraction. In a six-minute tram tour of upper Manhattan, the ride provides careering thrills, state-of-the-art 3-D visuals and a fistful of supervillains. There, and not on Sam Raimi's screen, is where to find a charismatic Spider-Man--and a moving marvel...
...boot Spidey off a skyscraper, and he'll still end up on top. The same applies to Marvel, the company that created him. Four years ago, it was in Chapter 11, but three hit films based on Marvel comics--1998's Blade, 2000's X-Men and this year's Blade II--have made it a Hollywood hulk, with studios hustling to put its characters onscreen. Marvel earned $19 million in the last quarter of 2001, its first in the black since the bankruptcy. "There's an instantaneous awareness of Marvel properties among a lot of people, and that translates...