Word: marvels
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...student-designed lounge provides a startling contrast with the labs that surround it. The butterscotch walls and open seating area give the room a clean, modern feel; any feng shui expert would marvel at the telescope lens-like smooth geometry of the furniture. Swirly silver light fixtures hang from the ceilings, above a black tiled floor with a green, pink and yellow confetti pattern. On the right is a kitchen, replete with refrigerator, sink, microwave, wood cabinets, a Poland Spring water cooler and a bar-style seating area with funky wood and red fabric stools. In the main lounge area...
...Hollywood is profiting from the comic book industry - the forthcoming $139 million Spider-Man is expected to vie with Star Wars 2 as the summer hit - the comics business sorely needs the movies. Marvel, owners of famous properties including Spider-Man and The X-Men, even filed for bankruptcy (it has since recovered) in 1996. Before The X-Men movie, says Marvel's editor-in-chief Joe Quesada, the entire industry was in freefall, losing 7% to 10% of its readers every month...
...These stories are a chance to relive the feeling you had when you were young and dazzled by fairy tales filled with giants and monsters. And now we finally have the cinematic technology to do them justice." Lee's innovation was the creation of (his words) "superheroes with superproblems." Marvel Comics' film division CEO Avi Arad - one of the key players in the movie adaptations market - believes their humanity gives supermen and -women contemporary appeal. "The characters are pained," he says, pointing to The X-Men's antiracism overtones. "Through them we deal with the real world and real emotions...
...says Quesada, "Spider-Man was all but dead. Recently Spidey has been the cover-boy of the industry revival, with 60% sales growth in the last year. We now have five Marvel titles healthily selling over 100,000 a month from specialist shops across America." The trend is set to continue; Marvel's sales figures for February 2002 were 40% up from the year before...
...comics market learned a lesson from The X-Men film: "We missed the boat editorially. The movie was streamlined, whereas the comics were incredibly convoluted, with spin-off titles that splintered the characters. That was alienating and put us in a bad position to capitalize on the movie." Marvel has since relaunched both The X-Men and Spider-Man, bringing the stories in line with the films' simplified structure. Quesada has also hired Hollywood talent: for example, Kevin Smith, screenwriter of the 1994 cult hit comedy Clerks, was recruited to bring the blind vigilante Daredevil back from cancellation...