Word: marzottos
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Italy has taken a more traditional route by boosting advertising. In April, the national tourism board launched a $13 million initiative called "Italia Much More" to lure tourists from the U.S., Canada and the rest of Europe. "The crisis is tangible for everyone, and Italy will suffer," says Matteo Marzotto, head of the National Tourism Board. "We're in the middle of a war." That may sound dramatic, but consider this: in 2008, Italy's tourism revenues fell 5%, the first drop in seven years. The slump has already translated into a loss of $5.2 billion and at least...
...board launched a $13 million initiative called "Italia Much More" that seeks to lure tourists from the U.S., Canada and Europe with television commercials replete with dramatic opera music and sweeping aerial shots of Italy's landscapes. "The crisis is tangible for everyone and Italy will suffer," says Matteo Marzotto, the head of the National Tourism Board. "We're in the middle...
...been more of a jet-setter than the people who buy his clothes. Somebody had to subsidize all that luxe, and in 1998 he and Giammetti sold their company to the HDP conglomerate, which four years later turned it over to a textile group run by Matteo Marzotto. Giammetti treats the young plutocrat as a nuisance at best: "Matteo is a very nice guy. I like him as a friend. But whatever he says has no value." Marzotto returns the compliment to his elder: "He's like an old lion. He's trying to roar, like this...
...Armani and Tisci make their mark on the Paris couture scene, some old masters have been reasserting their influence. Over dinner in his château outside Paris, Valentino confirmed that he and his business partner, Giancarlo Giametti, had renewed their contracts with their owners - the Italian textile group Marzotto - after rumors last season that the Roman couturier would soon retire. Last week, Valentino showed no sign of quitting anytime soon, as he showed an ever-rich collection of velvet suits beaded in jet, topaz and crystal, and point d'esprit gowns in solemn black or graphic black-and-white...
...more willing to give important roles to others. Take manufacturing. In the past 12 months, Gucci Group has announced it will open a state-of-the-art factory for shoemaker Sergio Rossi by the end of the year. Armani has announced a joint venture with four shoemakers. And Marzotto, the new owner of Valentino, has promised that Val will get his own accessories plant too. All this activity in the name of corporate control, and MADE IN ITALY on the label. Polo doesn't own a factory, doesn't make a single shirt or dress itself. "Owning a factory...