Word: marzottos
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Dates: during 1950-1959
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...only a handful admit to making more than 5,000,000 lire ($8,000) a year. In 1954 Gina Lollobrigida, one of Italy's most conspicuous assets, reported an income of but $4,800. The tax collectors' estimate of her income: $40,000. When Textile Manufacturer Gaetano Marzotto once owned to an income of $704,000, Rome's Il Tempo suggested that "statues be built to him and piazzas named in his honor...
...Avellino last week, the 35th and latest in Marzotto's chain of "Jolly Hotels" opened its doors. Like the others, Avellino's three-story, 41-room hotel is designed for "the masses of small tourists with small means but a natural desire for comfort, cleanliness and amusement. There are few carpets, but plenty of bathrooms, few chandeliers but ice water in every room." Rates on tourist floors average $2 a night, and for $6 a tourist can get board and lodging, including use of a swimming pool. To 58-year-old Tourist Marzotto, one of Italy...
Kisses for Cash. When Marzotto started his hotels, he already had some experience as a professional host in two unique restaurants near Verona. One is in the castle of the Montagues, the other is the castle of the Capulets, where Romeo called Juliet's love a dream "too flattering-sweet to be substantial." Marzotto turned such dreams into substance by renovating the ancient castles and charging couples 100 lire to kiss on Juliet's balcony...
...Marzotto's hotel chain is only a small part of the industrial empire he has built. Starting in 1926 with two family woolen plants and a few hundred workers, he added five factories, built employment to 13,200, working 1,800 looms and 80,000 spindles. His factories last year spun out 23 million lbs. of yarn and about 14 million yards of woven cloth. Among Marzotto's other enterprises: a marble-producing plant, a sugar factory, a 6,177-acre model estate on the Adriatic in northern Italy at Portogruaro, equipped with 75 tractors and a small...
...White Fly." Among rich Italians, who generally make a practice of not reporting their full incomes, Marzotto is an exception. He is known as "the white fly" because he is one of Italy's few wealthy men who file a correct tax return. In 1951, on a business trip to the U.S. Marzotto got a phone call from his home office: How much of his income should be declared? Answered Marzotto: "Tell the government whatever it is. Not a penny less." The total: 462 million lire ($704,000), of which the government took...