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...Burger King's Japan franchises, and Microsoft, to let non-techie consumers know that Microsoft has released a new version of its operating software. The burger's whopping success exceeded expectation, and Burger King decided to extend its campaign for another nine days until Nov. 6. Burger King spokesman Masahiro Unuma says the company is surprised by sales and the attention the Whopper has drawn, particularly on YouTube, where videos have popped up of people taking on the seven-patty challenge. Attempting to explain its popularity, Unuma offers, "It seems that the group of people who have an interest...

Author: /time Magazine | Title: Burger King Gives Japan a Seven-Patty Challenge | 10/31/2009 | See Source »

...quite Slumdog's tale of rags to riches - more like shining maggots to Oscar gold. The path that led Japan to take its first Oscar in Best Foreign Language film at this week's Academy Awards started with the film's lead actor, Masahiro Motoki, contacting author Shinmon Aoki to quote a passage of his novel Coffinman: The Journal of a Buddhist Mortician in the actor's own travel diary. "Maggots are life, too," the passage, in the voice of the novel's protagonist, reads. "When I thought that, I could see the maggots shining...

Author: /time Magazine | Title: Japan's Double Oscar Victory | 2/25/2009 | See Source »

...companies are increasingly in peril. On Oct. 9, New City Residence Corp., a real estate investment trust, went bust, becoming the first REIT to fail since the trusts were allowed to sell stock to the public. "Property developers could face more bankruptcies if banks continue their severe attitude," says Masahiro Mochizuki, a REIT analyst at Credit Suisse in Tokyo. "And companies in other sectors may go bankrupt because the economic condition in Japan is getting worse...

Author: /time Magazine | Title: Japan Offers a Lifeline to Failing Businesses | 10/31/2008 | See Source »

...Four Harvard physics professors—John Huth, Joao Guimaraes da Costa, Masahiro Morii, and Melissa Franklin—remain intimately involved with the $8 billion collider, which stands as the most expensive scientific experiment ever attempted, and, when fully operational, may help bring to light particles and forces hitherto unseen...

Author: By Christian B. Flow, CRIMSON STAFF WRITER | Title: Harvard Physicists Work on Collider | 9/25/2008 | See Source »

...year-old chairman of the Democratic Party, says he took the unusual step of taking his two sons to some of the social functions that cram a politician's diary "so I could be with them." If successful economists and politicians can make these efforts, so can other men. Masahiro Endo, a 33-year-old father of two and a gas-station owner in Japan's Niigata prefecture, runs two websites for fathers, publishing articles with titles like "Let's Master the Three Categories of Housework." But not so long ago, he says, he was a living anachronism-the kind...

Author: /time Magazine | Title: Dads' Dilemma | 4/5/2007 | See Source »

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