Word: masamitsu
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Dates: during 2000-2000
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Over the past three years, while his fellow commuters jostled for space or scanned the morning paper, Yamada, 55, devoted his four-hour daily commute to a higher cause--dreaming up the next great consumer gadget. In 1997 Ricoh president Masamitsu Sakurai commissioned Yamada to create a device that would help catapult his company, which had built its fortunes on heavy office machines, into the forefront of digital technology. The trouble was, Sakurai didn't really know what he wanted. "The idea was to develop a product that uses all our senses," says Yamada. "There was no paper, no specifications...
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