Word: masand
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Dates: during 2007-2007
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...brand of cinema caters to the viewer who is exposed to art house but also enjoys Bollywood. The budgets are typically small, the cast are good actors but not necessarily stars, and the audience is select. "Noir, comedy, sports - new genres are being explored," says film critic Rajeev Masand of TV channel CNN-IBN. "Filmmakers have finally realized that they need to stop seeing the audience as one giant mouth to feed, and that different mouths have different tastes. There's room for all cuisines...
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