Word: masaru
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East Meets West. Though heightened competition challenges Sony's current U.S. sales rate of 15,000 midget TV sets per month, President Masaru Ibuka, 55, an engineer, plans to double production by late autumn and points out that he has overcome hurdles before. After spending the war trying to concoct a heat-ray gun for the Japanese armed forces, Ibuka, along with Morita, assembled $530 and eight displaced technicians in a bomb-gutted department store. They started making radio gear...
Sony stock, for example, rose from $1.67 to $3.81 in the last 2½ months as its ex ports soared. Founded only twelve years ago by Masaru Ibuka. a onetime radio-station repairman, Sony now exports 25,000 pocket radios a month to the U.S. and Canada, will soon introduce a portable, all-transistor TV set. Next month it will also start exporting a new semiconductor that it invented: a "tunnel diode." U.S. companies have found it so superior to present diodes for many uses that Gen eral Electric, RCA and others are hustling to mass-produce their...
Sharing the Business. Father of the Japanese industry is Masaru Ibuka. 51, a prewar movie sound technician who in 1948 set up what is now the Sony Corp. to make tape recorders and other sound equipment. Hearing of the development of transistors at Bell Telephone Laboratories, Ibuka produced laboratory samples, brought them to the U.S. to arrange the first Japanese transistor-patent licensing agreement. While many U.S. electronics men concentrated on industrial and military uses of transistors. Ibuka went after the consumer market, started the Japanese fad for miniature radios, eventually attracted some 100 competitors into the field...