Word: mascara
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Dates: during 1930-1939
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When Bette (pronounced "Betty") Davis went to summer camp, she was thrown into the water daily to wash the mascara from her eyebrows. They are naturally black. Her hair is ash blonde, dyed pale yellow; her enormous eyes, blue. This combination caused Carl Laemmle Jr. to decline to hire her; he considered her appearance unattractive. Born in Lowell Mass., in 1908, Bette Davis grew up in Boston, went to Manhattan in 1927 to study acting under John Murray Anderson, got her start in a Provincetown Theatre production. After two seasons in Manhattan plays, she secured a Universal contract, playing bits...
...Commissioner MacCormick had not sounded the most deplorable depths of Welfare Island until he went to the mess hall at noon. In fluttered a huge chorus of perverts, their lips and cheeks blushing with rouge, their eyes darkened with mascara, their hair flowing long. In their cells were found heaps of feminine underclothes, nightgowns, perfume, lipsticks, suntan powder. They were confined to the laundry during work hours, but at other times were not segregated. Unless close watch was kept on these tainted characters, other prisoners would fight as desperately for their favor as they would for a woman...
...manufacturers of the largest-selling, best-known mascara in the world, Maybelline, an absolutely harmless, non-smarting eyelash darkener that contains no dye or aniline derivative, we have suffered untold damage to our old established business by the ambiguous publicity given out concerning the Tugwell bill. In a recent issue of the Paramount Newsreel, Professor Tugwell told a truly appalling tale of injuries caused by a poisonous preparation, but neglected to give its name as "Lash-Lure" or to state that it was a dye, merely calling it an eyelash "beautifier," and concluding his speech with the dreadful remark, "This...
...imagine how utterly damaging this was to us, inasmuch as the phrase "eyelash beautifier" is practically synonymous with our trade name Maybelline, due to our product being the most extensively advertised mascara on the market for the past 16 years...
Announcing New York's ban. Health Commissioner Wynne thoughtfully reminded women & girls who insist on darkening their brows and lashes that they may still enjoy the harmless though perishable effects of eyebrow pencils or mascara...