Word: mascara
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Dates: during 1940-1949
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...probably would have dribbled mascara onto my new blouse if Lisa hadn't made a simple statement, a marvelous motto for new models. She said: "You wouldn't be here if they didn't want...
...Dorothy Malone, who ends up marrying Kennedy, hardly gets past the threshold of the plot. But Alexis Smith, as a sultry barroom singer with her lids at half-mast and her lips provocatively ajar, weaves more prominently in & out of the all-male hubbub. Eventually, her shady morals and mascara notwithstanding, she becomes the wife of Rancher McCrea. The highly involved plot in South of St. Louis, always pretty implausible, moves along at a fast enough clip to look convincing, and most of the principals are old enough hands at this sort of thing to take the handicaps and hurdles...
...shadow and eyelash cream are also important. Mlle. Mala thinks it is too bad that most men shy away from makeup. Women need a dark foundation to disguise "blotches and blemishes," plenty of shadow for double chins, two different shades of brown powder on the cheekbones, non-running mascara on the eyelids, a touch of eyebrow pencil. Lipstick depends on lighting: Mlle. Mala wore blue on her first TV appearance, last week had switched to brown...
...Cosmetic dealers, bound by no food & drug act, were selling boot polish as mascara, commercial lacquer as nail varnish, powdered paint as rouge...
...toward enlightening the people, Eleanor Roosevelt last week permitted herself to be smeared with grease paint, mascara, lip rouge. Next month, U. S. movie-goers will see their First Lady in the British-made, anti-Nazi film, Pastor Hall, whose American rights Son Jimmy has bought. In her prologue. Actress Roosevelt told why she approved the film...