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Word: mascara (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...prowl the stores to find out why. At Bloomingdale's in Manhattan last week, a blue-jeaned young woman sat at the counter being made up by a saleswoman while her husband watched eagerly. She hesitated at first when the bill for her face makeup?eye shadow, foundation, mascara, liners, lip pencils?came to $42. But she gave in and paid when her husband murmured, "You really look great, honey." Then he turned to the salesgirl and asked, "Isn't she pretty?" No one who saw the light in his eyes would have to ask what the woman...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

Supermodel Margaux Hemingway can spot a good makeup job-even in the valley of the Amazon. "I'd rather be made up with this than with mascara and all," she joked about the berry paint used by the local Makiritare Indians. Margaux and her father Jack Hemingway, eldest son of Ernest and an ex-stockbroker, spent 15 days in Venezuela to co-star in an upcoming ABC documentary about the people and wildlife in the jungle. "I was the first white woman in the Indian camp," she says. "They wanted to touch my breasts to prove I wasn...

Author: /time Magazine | Title: People, Aug. 21, 1978 | 8/21/1978 | See Source »

...wooden-slat love seats hung by chains from the ceiling, planters full of chrysanthemums, floor-to-ceiling mirrors and South American fishing baskets. Says Co-Owner Rick Parker, 23: "We built it to attract females." It does; they favor dark-red Clara Bow lips, heavy smoky eyelids and multilayered mascara, with plumage ranging from see-through sheers to stretchy tube tops and gauzy drawstring trousers. Among holders of some 200 VIP cards are Liz Ray, Senator S.I. Hayakawa and sundry Washington Redskins...

Author: /time Magazine | Title: Living: Hotpots of the Urban Night | 6/27/1977 | See Source »

...Fassbinder's own. The overall feeling he evokes is simple, clean-cut and slow-paced, but enough shots identifying the artifice or the absurd are cut-in to indicate Fassbinder's love of camp as well. Mother K.'s daughter is seen almost exclusively through mirrors, applying lipstick, mascara, brushing her hair back in the mirror or a car floating eerily through blue space. Traditionally in cinema such mirror shots lay bare the unconscious bourgeois fantasies of the proletariat. Fassbinder understands this and makes exceptional use of the image to emphasize his belief that "All classes betray their own character...

Author: By Joellen Wlodkowski, | Title: Ritual and Revolution | 4/26/1977 | See Source »

Besides, the show is starting. Usherettes in mascara and Shalimar sell programs and herd the audience into the theater. Most of these socialites' names can be found under "publicity" in the back of this 71-page PR job, accompanied by a picture--in true Freshman Register style. The lights go down, a spot comes up on stage and Blake blunders into it like an oversized moth. He "doesn't quite know what to say," but the producers, practiced in this sort of thing, can say it all. Having been expertly guided through his performance, the star of Baretta stumbles offstage...

Author: By Eleni Constantine, | Title: Spotlight, Streetlight | 3/8/1976 | See Source »

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