Word: mascara
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Dates: during 1980-1989
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...fine sentiment, perhaps. But in the pages following this new statement of purpose, articles on gardening and fashion are interspersed with advertisements promoting mascara and exercise machines. So much for politics, which is relegated to a few articles buried in the magazine and to one-liners faintly hearkening back to feminist rhetoric of the past...
...Tammy Faye Cosmetics Store I was looking at mascara perfect for costume parties when a saleslady approached. She offered a free makeover, the chance of a lifetime--to transform into a Siren and be able to change back after a thorough scrubbing. With four shades of purple streaked in diagonal lines across my eyelids and with blotches of fuschia on my checks and lips, I resembled the "I ran into Tammy Faye at the mall" T-shirts more than I did the heroine herself...
...nearly suffocated in gentility. Until then, this assembly of 30,000 producers, directors, stars, distributors, critics and other swains of the celluloid muse could find little to cheer and even less to condemn. Oh, sure, you could watch Michael Sarrazin strangle a nude hermaphrodite in the Belgian thriller Mascara. You could cruise the low-rent Film Market and see ads for such films as Assault of the Killer Bimbos, Space Sluts in the Slammer and Surf Nazis Must Die. You could catch Jean-Luc Godard in a typically impish auto-da-fe. This year the Peter Pan of enfants terribles...
...calling the new Miss America the "least-liked girl" in the pageant; Miss Ohio, Mary Zilba, had complained about being "robbed" by not making the final ten; and Miss New York, Dawen McPeak, had blasted the judges for being biased. Were that not enough to make one's mascara run, Pesce also observed that it had not hurt Miss Tennessee that her great-uncle happens to be Singer Johnny Cash. Meanwhile, Cash, 21, a devout Southern Baptist who aspires to be a talk-show host, was turning the other cheek and explaining her victory in terms of positive thinking...
Maybelline contends that shower and swimming-pool tests of several hundred women conducted for it by a research laboratory showed that Clean Lash is not waterproof. Charging false advertising, Maybelline won a federal district court order halting shipments and ads for its rival's mascara. Last week Noxell persuaded an appeals court to issue a temporary stay of the lower court's order, and the company resumed its sales. Maybelline did not even blink before heading back to court for the next round...