Word: mascara
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...smock, hired a doctor for each of her salons. She pioneered department-store cosmetic sales in 1926 at San Francisco's City of Paris, then grandly turned down orders for less than $25,000 when other stores clamored for her products. She introduced medicated face creams and waterproof mascara, was the first to send saleswomen on the road to demonstrate proper makeup for ordinary women. She was also wise enough to keep prices high. "Some women," she once said, "won't buy anything unless they can pay a lot." Today more than 100 Helena Rubinstein products are sold...
...earlier centuries, they had no pottery but made graceful vessels of wood. The women carried makeup kits with polished obsidian mirrors, little baskets of rouge mixed with fat, and delicate bone sticks with thin tips still covered with green paint resembling the implements with which modern women apply mascara...
...world against us in the Chinese restaurant." And she worked on the personality that was to be Barbra. "I used to spend a lot of time and money in the penny arcades taking pictures of myself in those little booths. I'd experiment with different colored mascara on my eyes, try out all kinds of different hair styles and sexy poses...
...Elizabeth Ashley is somewhat more expectable. She is a 24-year-old girl from Baton Rouge who has used up a few million ergs making good on the stage. She has checked hats. Off-stage she wears denim slacks, a turtleneck jersey, desert boots, and about three tablespoons of mascara. At work, she consciously seems to be imitating Audrey Hepburn (just as Sandy Dennis, disconcertingly enough, seems to be copying Marlon Brando), but inside this derivative shell a considerable talent seems to be winning in its effort to come...
...Eyed Look, achieved with the aid of mascara, eyebrow pencil, eye liner and eye shadow, has been around for a while. But until recently, only show girls admitted to wearing false eyelashes, and they, poor things, are a notoriously shameless lot. Now, astonishingly, false eyelashes have been declared chic. And not only chic, but essential. Overnight, beauty salons have engaged eyelash "falseticians" who, for an average price of $5, will measure and trim the customer's falsies as well as instruct her on how to apply and remove them...