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Word: mascara (lookup in dictionary) (lookup stats)
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There are legitimate reasons stars are signing up to shill mascara and moisturizer in such numbers. First, the embarrassment factor has disappeared. "Ten years ago, celebrities didn't think this was a good career decision. They thought it detracted from their cachet," says Scott Beattie, chairman and CEO of Elizabeth Arden. "When we signed Catherine Zeta-Jones in 2002, she was one of the first prominent celebrities to sign to a beauty brand. Now it seems stars see an opportunity [with beauty advertisements] to present themselves to the public in a more controlled way than the tabloids...

Author: /time Magazine | Title: Beauty: Smiling for Dollars | 9/11/2006 | See Source »

...MASCARA...

Author: /time Magazine | Title: Travel: Travel Tips | 8/27/2006 | See Source »

...SWEETHEARTS Tattooed alt-rocker DAVE NAVARRO and Baywatch alumna CARMEN ELECTRA THE SHOW 'Til Death Do Us Part IN HAPPIER TIMES At their 2003 wedding, "I cried more," he said, "'cause I had less mascara...

Author: /time Magazine | Title: People: Aug. 21, 2006 | 8/13/2006 | See Source »

...piano, whispered Stuart Murdoch vocals and a gradual revelation that the song is sung from a female perspective--as many of B&S's earlier hits, while Another Sunny Day takes a pickup soccer game ("I saw you in the corner of my eye on the sidelines/ Your dark mascara bids me to historical deeds") and elevates it into a love story of epic proportions...

Author: /time Magazine | Title: Music: 5 Great New Albums | 3/19/2006 | See Source »

...compass, digging tool—everything a solider needs to survive. Inside her room, Waterman changes for class. She lets down her blonde hair from the tight bun required by army regulations. Since she’s not running late, she puts on pearls and a pink dress. Bronzer, mascara, a delicate sheen of lip gloss, and she’s ready to start her academic day. It’s 9:45 a.m. Most of her classmates are just waking up. YOU DO WHAT? When people ask Waterman about her extracurriculars, she tells them that she rows and does...

Author: By Lois E. Beckett, CRIMSON STAFF WRITER | Title: All That She Can Be | 3/15/2006 | See Source »

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