Word: mascatello
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...offering better service and exposure. Besides, tournament fees had not increased in 10 years. The dispute ended with only two tournaments dropping off the LPGA roster--in part because of scheduling conflicts--and new ones quickly filled the void. "It's a difficult job to please everyone," says Mascatello. "She is responsible for the events and the players, and there is an inherent conflict because someone must pay for increased benefits." Next on Bivens' agenda: securing health care for players and boosting LPGA retirement funds...
...Bivens must focus on growing the sport internationally as well as capitalizing on impressive U.S. results: of the first six tournaments this year, Americans won five; Ochoa captured the sixth. "What's going on is eerily similar to when women's tennis blew up a decade ago," says John Mascatello, president of SFX Golf. After years of a few players dominating, the arrival of the Williams sisters spawned a Tiger Woods effect, heightening global competition. Today, Asia is the fastest-growing sector in TV, with women's golf in Japan garnering double the ratings of the men. That...
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