Word: maschinenfabrik
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...acquire other firms. This month one such U.S. corporation bent on buying out a German company was thwarted by a remarkable emergence of national feeling. Cologne's Klockner-Humboldt-Deutz, producer of tractors, diesels and trucks, triumphed over the U.S.'s Inter national Harvester for control of Maschinenfabrik Fahr, manufacturer of West German farm equipment...
Moving to back up B.B.C.'s technological clout with more efficient production, Schmidheiny last spring completed a merger with Maschinenfabrik Oerlikon, Switzerland's second biggest electrical company. And only last month, shortly after winning the huge American Electric and TVA orders, he signed up another U.S. ally. Brown, Boveri and North American Rockwell Corp. announced plans to study ways of mating the U.S. company's nuclear know-how with B.B.C.'s turbine technology to enter the mushrooming American market for atomic-power plants...
West Germany's Isaria Maschinenfabrik has sold more than 2,000 of its 10-ft.-long, chest-high Goggomobils in the U.S. this year. The "Goggo" sedan rides on four 10-in. wheels, squeezes in four passengers, does 50 to 60 miles per gallon at speeds of up to 60 m.p.h. on a 17-h.p. engine...
Taxes and insurance on the Goggomobile, a $688 three-seater rolling off Isaria Maschinenfabrik's assembly lines at the rate of 70 a day, total "less than the price of four cigarettes" daily, according to Isar ia advertisements...
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