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Word: mascot (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Wales Borderers, created as part of Britain's efforts to cut defense expenditures. For Charles, newly named as its Colonel in Chief, it was a successful show, marred only slightly by the efforts of the regimental goat to eat his sash. "Let us hope," he said later, "that the mascot is trained to act as an alarm in the event of any surprises sprung on us by certain activists," a reference to Wales' extreme nationalists...

Author: /time Magazine | Title: World: BRITAIN'S PRINCE CHARLES: THE APPRENTICE KING | 6/27/1969 | See Source »

...fourth Beatle (poor Ringo, the mascot, just doesn't create) is George Harrison, who is perhaps the main channel to the hippie movement, and thus to such sentiments as "All you need is love," which is now the main Beatle theme. If the Beatles ever became drug bards ("Day Tripper" and so on), it may be his fault. Or not so much his fault as his dentist's, who one evening slipped some acid into the Beatle's after-dinner coffee, sending them on their first trip. At any rate, drugs are not likely to become a Beatle obsession because...

Author: By Billy Shears, | Title: Sgt. Pepper's One and Only | 8/22/1967 | See Source »

...opponents who have experienced the dubious pleasure of playing the Hawks in the cacophonous confines of Philadelphia's Palestra, know just what he means. The screaming starts at the opening whistle, and it does not stop until the final buzzer-even for foul shots. A masked, feathered mascot dances about the sidelines while cymbals clash, and the cheering section roars: "The Hawk will never die!" An Ed. D. who is always called "Doctor" by his players, Ramsay is a pretty ferocious fellow himself-wringing towels, bouncing up and down on the bench, shouting hoarse-voiced encouragement to his Hawks...

Author: /time Magazine | Title: College Basketball: Doctor of Ferocity | 12/24/1965 | See Source »

Eight Cliffies and a mascot cheered the Pats to victory over the Denver Broncos last November. The Boston team was reportedly so impressed with the cheerleaders' performance that they asked them to come back this year...

Author: NO WRITER ATTRIBUTED | Title: Cliffies Cheer Again | 10/11/1965 | See Source »

...chalk. One day last week, five names were on the board and, explained Mrs. McKenney, "Connie's name should also be in color, but yellow is the only color left and she detests yellow." The school's prized science exhibit is a pickled bat; its biologically educational mascot is a live monkey...

Author: /time Magazine | Title: Public Schools: Survival of the One-Room | 4/9/1965 | See Source »

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