Word: mascot
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Dates: during 2000-2009
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...formula paid off immediately. In the company's first year, Gold says, it turned a profit on $1.5 million in sales, and the ink has been black ever since. Gold and Williams celebrated by acquiring an En-glish bulldog they named Lulu, who has become the company's advertising mascot. In 1998 Gold sold out to the Rowe Cos., owners of Rowe Furniture, which makes upholstered and leather furniture, and two retail chains, Home Elements and Storehouse. The deal afforded Gold financial security, and the ongoing relationship is strictly hands...
...Bunny he's animated, angry and determinedly flatulent?and if you've got something against that, you're obviously not a teenage Chinese girl. Mashimaro is the hippest cartoon mascot in the world's largest market. (Do you hear that, Hello Kitty?) Created in 1999 by Korean cartoonist Kim Jae-In, Mashimaro's crudely funny animated adventures have been adopted by countless Chinese teens and loaded onto their websites. Like his cutesy Japanese predecessor's, Mashimaro merchandise is hot. For the new "pink-collar class"?trendy Chinese girls with a cell phone in one hand and a decaf skim latte...
...this time Dairy Queen decided to horn in on the action. With mock indignation, the chain invited Cuban to spend a day dishing ice cream to see just how challenging it could be. So last week, surrounded by television cameras, newspaper photographers, circling helicopters, hordes of fans, the Mavericks' mascot and Tom Arnold (never one to pass up a publicity bid himself), Cuban and Dairy Queen executives converged on a DQ outlet outside Dallas. In the battle for publicity primacy, Dairy Queen thinks it had the edge. Says spokesman Dean Peters: "This is the best thing to happen...
DIED. RAY KELLY, 83, chum and mascot to Babe Ruth, whom he called a "second father"; of a heart attack; in Valley Cottage, N.Y. Ruth noticed Kelly one day as the three-year-old was playing catch with his dad in Manhattan's Riverside Park. For the next decade, "Little Ray" was a bench-warming lucky charm for the Yankees...
...probably didn’t appreciate the 3 a.m. dance parties I had in order to wake myself up long enough to finish this or that problem set. My roommates and I went to a few games, probably because we wanted to see my prefect, who was the mascot, dance around in an oversized Puritan outfit. At a game against Brown I remember him getting into a testosterone tussle with their mascot. We laughed all the way home: nothing like the physically timid yet emotionally charged pushes and shoves exchanged between the mascots of two athletically marginal teams...