Word: mascot
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Dates: during 2000-2009
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...rivals down south, we're suddenly free to paint our faces, dress in crimson and scream for our school. However, when we all trot down to Soldier's Field, we're in for a disappointment. We are the mighty Harvard Crimson, and, as a color, we have no clear mascot. So, being traditionalists, our school has adopted the head of our founder, John Harvard, as our school mascot...
Launched in 1965, Quisp's "quazy" mascot starred in Saturday-morning commercials battling his cereal archrival, Quake. He dazzled earthlings but faded from view in the late '70s. Relaunched last year, Quisp was NetGrocer.com's top-selling cereal last month...
Created in 1925, the Giant started out looking more like a scowling dwarf, and he wasn't even green. Years later, this hunky mascot was named the third most recognizable icon of the 20th century by Advertising Age (behind the Marlboro Man and Ronald McDonald). His role was diminished in 1991, but the Giant resurfaced last August in a new print campaign...
...Number of bottles of tequila Jose Cuervo is offering, over 25 years, for the return of the bar's mascot...
...Gators--nine of them from Canada--had to learn that if the local weather doesn't make you sweat, the cuisine will. The concession stands serve red beans and rice, jambalaya and Cajun sausage. (Alligator, served elsewhere in town, is banned at the rink. "Bad luck to eat your mascot," a server explains.) All the food is spicy: even the rink's martinis and Bloody Marys come with pickled okra and peppers. Says Gators coach Don Murdoch, a star right wing for the New York Rangers in the 1970s: "I went from Rolaids to Zantac pretty quick...