Word: mascot
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Launched in 1965, Quisp's "quazy" mascot starred in Saturday-morning commercials battling his cereal archrival, Quake. He dazzled earthlings but faded from view in the late '70s. Relaunched last year, Quisp was NetGrocer.com's top-selling cereal last month...
...Number of bottles of tequila Jose Cuervo is offering, over 25 years, for the return of the bar's mascot...
...Gators--nine of them from Canada--had to learn that if the local weather doesn't make you sweat, the cuisine will. The concession stands serve red beans and rice, jambalaya and Cajun sausage. (Alligator, served elsewhere in town, is banned at the rink. "Bad luck to eat your mascot," a server explains.) All the food is spicy: even the rink's martinis and Bloody Marys come with pickled okra and peppers. Says Gators coach Don Murdoch, a star right wing for the New York Rangers in the 1970s: "I went from Rolaids to Zantac pretty quick...
...local news, business at the Crimson Sports Grille was crippled when, in 2010, the United States lowered its drinking age to 15. The bar's owners responded by debuting a loveable new animated mascot, Sketchy the Alkoholic Anteater. His "krazy" antics, plus Captain Hook-Up's Fountain of Red Dog, draw in customers as young as 8. The competing mascot at Charlie's Kitchen, Donnie the Tenderhearted but Syphilitic Townie, has gone over less well...
...found a way to get more than 10 times the local price for its potato crop by selling to a New York City organic-food store it found on the Internet. In the streets of Sao Paulo, fashionable women have taken to carrying around white West Highland terriers, the mascot of a free Internet-service provider called iG that, like the pups, has skyrocketed in popularity...