Word: mascot
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...this in a state with only one interstate, no national sports teams and a hog for its university's mascot. And all this during the Reagan years, when federal aid to states and cities was subject to draconian cuts--cuts that made it impossible for most governors to win two terms, let alone five...
...these windows and doorways hang T-shirts, most of them sporting self-deprecating slogans about Canada's relationship with the United States. Others are marked with a grinning frog--the mascot, a la Mickey Mouse, that symbolizes the Quebecois secession movement...
Suddenly, a huge burst of applause. Sixspandexclad cheerleaders step onto the field,jumping up and down with their mascot: anoversized Coors Light beer...
...mountainside. These genuinely did seem the small-town Games, the Games of one-lane roads and gyms turned into press centers. True, the main street of Albertville had become a huge window display for such arcana as smiling M&M's on skis, a version of the Olympic mascot, Magique, made entirely of chocolates and other gadgets Olympiques. Billboards around town featured uplifting quotations from Andre Gide and Catullus, while discos offered such unlikely come-ons as "La Nuit du Single People." But for the most part, the Savoyards seemed unaffected by the world's sudden attentions...
...guess we'll just have to feed Scotch more," Fair said of the team's mascot...