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Word: mascotism (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...will require extensive hospitalization. Getting three out of four places you at the exalted "Hodori Level of Olympic Achievement." This allows you to pose for a picture (taken by the official camera loaded with the official film) next to Hodori, who, you will recall, is the former official Olympic mascot from Seoul. Two out of four means you are either a rhythmic gymnast or the parent of one. My condolences. Just so everyone can get an answer right, the name of the gold-medal-winning horse from Down Under is Kibah Tic Toc. Really...

Author: /time Magazine | Title: Less Wretched Excess, Please | 8/17/1992 | See Source »

...deeper sense, though, the weathered, down-to-earth city seemed too rooted and too various to be greatly transformed by pervasive Cobi (as the Olympic mascot is called). Barcelona appeared ready to take over the world, and not the other way round. In Seville, when the Olympic torch arrived on its way to the opening ceremonies, crowds flocked into the Plaza de San Francisco to snap up Cobi dolls, key rings and T shirts, and catch a flash of history. In Barcelona, by contrast, life continued as usual. It flows and crests from dawn to dawn here: sunny Sunday mornings...

Author: /time Magazine | Title: Benvinguts to the Catalan Games! | 8/3/1992 | See Source »

...former role as team baby and mascot has been taken over by this year's huggable 16-year-old, Nadia Anita Nall, a high school junior from suburban Baltimore. Nall's first name was bestowed in honor of Nadia Comaneci, who won Olympic gold as a gymnast in 1976 while Nall's father watched TV awaiting her birth. But the name was dropped from family usage in favor of Anita. So too, when she was seven, was her seemingly foreordained pursuit of gymnastics. She focused on swimming, set age-group records by 12 and notched an adult American record...

Author: /time Magazine | Title: Swimming A Bigger Splash | 7/27/1992 | See Source »

...Square also has its share of specialty bookstores. Wedged next to Harvard Book-store is Grolier Books, which specializes in poetry. A tiny store crammed to the top of its high walls with poetry books, Grolier is also well-known for its mascot of sorts, a sad-looking, mild-mannered dog who usually sits in front of the store's Plympton Street entrance...

Author: By Joanna M. Weiss, CRIMSON STAFF WRITER | Title: Bookstores Draw Bargain-Hunters And Browsers to Harvard Square | 6/27/1992 | See Source »

...anybody paid tribute to Ringo Starr when he turned 50, we missed it. Makes sense. Ringo was the Least Beatle, the onstage mascot, the one who didn't write songs or sing well. He was along for the amazing ride three pop geniuses took through the '60s. Early on, his goofy smile and steady beat kept the group grounded. Sometimes the other lads would throw him a tune (With a Little Help from My Friends, Yellow Submarine) that tapped the great good will he shared with his audience. But when John, Paul and George swerved off into drugs, mysticism...

Author: /time Magazine | Title: It's In His Blood | 6/22/1992 | See Source »

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