Word: mascotism
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Dates: during 1990-1999
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...these windows and doorways hang T-shirts, most of them sporting self-deprecating slogans about Canada's relationship with the United States. Others are marked with a grinning frog--the mascot, a la Mickey Mouse, that symbolizes the Quebecois secession movement...
Suddenly, a huge burst of applause. Sixspandexclad cheerleaders step onto the field,jumping up and down with their mascot: anoversized Coors Light beer...
...mountainside. These genuinely did seem the small-town Games, the Games of one-lane roads and gyms turned into press centers. True, the main street of Albertville had become a huge window display for such arcana as smiling M&M's on skis, a version of the Olympic mascot, Magique, made entirely of chocolates and other gadgets Olympiques. Billboards around town featured uplifting quotations from Andre Gide and Catullus, while discos offered such unlikely come-ons as "La Nuit du Single People." But for the most part, the Savoyards seemed unaffected by the world's sudden attentions...
...guess we'll just have to feed Scotch more," Fair said of the team's mascot...
...spits tobacco on his shoes, the batboy sprints across the field for no apparent reason, the owner sells a racetrack, the designated hitter does a line of coke, the fat slob in the fourth row spills his beer, the usher sells a We're Number One felt finger, the mascot kisses a bikini-clad fan, the general manager exiles a third baseman to Cleveland for a player to be named later, the organist plays a march, the crowd bellows "Charge," an Eastern European government goes belly-up, a newborn baby enters the world, a cancer victim leaves...