Word: mascotism
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...billion toy chain selected this lakeside resort town surrounded by dairy farms to test a radical departure from its traditional Toys "R" Us stores, which typically feature row upon row of shelves crammed with toys and little else. The new shop, Geoffrey, named for the company's mascot giraffe, is a multihued, airy warehouse that's part playpen, part kids' mall and part toy store. Accompanied by the sound of peppy music, children carouse on the store's indoor jungle gym, do arts and crafts in a supervised area and play free video and arcade games. The store also sells...
...emerging generation of Chinese yuppies who want to watch a DVD or play a video game while eating supper on the couch. And Yum does a good job attracting children?potential customers for life?to its stores. To win their affection and loyalty, it created Chicky, a fluffy chicken mascot, specifically for Asian markets. The move is working: in Qiandaohu the KFC restaurant does on average two birthday parties a night, and the employee who dresses up as Chicky is so popular that he can't attend every one. Take that, Ronald McDonald...
...doing it wrong. The 1962 Mets, whose 40-120 record is likely to be eclipsed by Detroit this week, were lovable losers. They were a brand-new expansion team with, in those pre-Toronto Raptors days, the dumbest team name ever conceived. Not only did the Mets have a mascot that was just a baseball with a face drawn on it, but they named the mascot Mr. Met. Everyone knew the Mets were going to stink, they knew they were going to stink, and they stank with wild abandon. Despite the losses, they ranked sixth in attendance that year. They...
...doing it wrong. The 1962 Mets, whose 40-120 record is likely to be eclipsed by Detroit this week, were lovable losers. They were a brand-new expansion team with, in those pre-Toronto Raptors days, the dumbest team name ever conceived. Not only did the Mets have a mascot that was just a baseball with a face drawn on it, but they named the mascot Mr. Met. Everyone knew the Mets were going to stink, they knew they were going to stink, and they stank with wild abandon. Despite the losses, they ranked sixth in attendance that year. They...
...SUSPENDED. RANDALL SIMON, 28, Pittsburgh Pirates first baseman; for three games, for hitting with his bat a Milwaukee Brewers mascot dressed as an Italian sausage; after the game in Milwaukee...