Word: mascotism
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...says college administrators aren't finding ingenious ways to connect with their students? To capture better the fighting spirit of their sports teams, many colleges are redesigning their logos and mascots with more of a World Wrestling Federation feel. The University of Maryland is one of the latest institutions of higher learning to update its mascot. Officials hope that their newly buff diamondback Terrapin turtle, Testudo, will put a little fear in the hearts of opposing sports teams. Temple and Brigham Young universities also recently toughened up their sports icons (the former's owl symbol is now in attack mode...
...Lauren] is perfect for a mascot,” Williamson said. “She’s so funny...
Tanner’s modesty masks the magnitude of her accomplishments, but having a good time is something she’s more than willing to talk about. Her free-spirit and enthusiasm is epitomized by her two-year reign as her high school’s mascot...
...formula paid off immediately. In the company's first year, Gold says, it turned a profit on $1.5 million in sales, and the ink has been black ever since. Gold and Williams celebrated by acquiring an En-glish bulldog they named Lulu, who has become the company's advertising mascot. In 1998 Gold sold out to the Rowe Cos., owners of Rowe Furniture, which makes upholstered and leather furniture, and two retail chains, Home Elements and Storehouse. The deal afforded Gold financial security, and the ongoing relationship is strictly hands...
...Bunny he's animated, angry and determinedly flatulent?and if you've got something against that, you're obviously not a teenage Chinese girl. Mashimaro is the hippest cartoon mascot in the world's largest market. (Do you hear that, Hello Kitty?) Created in 1999 by Korean cartoonist Kim Jae-In, Mashimaro's crudely funny animated adventures have been adopted by countless Chinese teens and loaded onto their websites. Like his cutesy Japanese predecessor's, Mashimaro merchandise is hot. For the new "pink-collar class"?trendy Chinese girls with a cell phone in one hand and a decaf skim latte...