Word: mascots
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Hubble is to our generation what the moon missions were to our parents’. Its pictures have rewritten astronomy textbooks as surely as they have provided the National Aeronautics and Space Administration (NASA) with its most recognizable mascot. Though Hubble can’t coin everlasting phrases like, “One small step for man…,” it still has the right stuff. And now its days are numbered...
CDIED. FRANK KELLY FREAS, 82, artist whose career included designing posters for NASA, illustrating Isaac Asimov's science-fiction books and creating the definitive portraits of Mad magazine's grinning mascot, Alfred E. Newman, originally drawn by Norman Mingo; in West Hills, Calif...
...reads, "25% safer than most other business cards." It's a little impish, yes, but also engaging, like the offbeat advertising campaigns dreamed up at Bogusky's Miami firm, Crispin Porter & Bogusky. That's the company, after all, that created the Subservient Chicken, Burger King's bizarre chicken-sandwich mascot. The online ad features an actor in a chicken suit and a garter belt who will do just about anything visitors to the site demand (short of poultry porn). Designed to convey Burger King's "Have It Your Way" slogan to a more irreverent, Net-savvy generation, the site subservientchicken.com...
...most fertile ground is the Internet, but viral advertising has barely made a dent in it, Bogusky says. Last month his firm launched another innovative online spot for Burger King: "Angus Interventions" by Dr. Angus of the Angus diet, mascot for the chain's Angus Steak Burgers and a clear spoof on the late diet guru Dr. Robert Atkins. In an effort to convince people that burgers are still hip in a calorie- and carbohydrate-obsessed age, the site, angusdiet.com lets visitors send personalized advice from Dr. Angus, seated at his desk, telling others to loosen up, make lifestyle changes...
...ceremony—which has become an object of cultish delight for audience members—showcases a dizzying sequence of mock tributes and absurd skits, monitored by its mascot Ig: a bespectacled, nearly nude bald man painted silver from head to toe who wandered around carrying a flashlight. The evening also featured genuine Nobel Laureates. Harvard chemistry laureates Dudley R. Herschbach and William N. Lipscomb, as well as physiology or medicine laureate Richard Roberts, presided over the ceremony, leading everything from a can-can dance to a Karaoke rendition of “Can’t Take...