Word: mase
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Dates: during 1990-1999
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...release of the Nas video and the subsequent attack on Stoute came as yet more bad news in a year in which Combs had already been fighting to steer his company, Bad Boy Records, out of its current doldrums. The bounty of multiplatinum hits from Mase, the Notorious B.I.G. and Puffy himself has tapered off, and the label's new releases have yet to pick up the slack. Albums by Faith Evans, Total and 112 were all expected to be strong hits, but so far only 112's Room 112 is approaching platinum. "By Puffy standards, a gold record...
...Later: "I am not going to be judging Mase for what he's done when his little sister didn't have a meal to eat before...
...Later: "I am not going to be judging Mase for what he's done when his little sister didn't have a meal to eat before...
Three Bad Boy releases--Notorious B.I.G.'s Life After Death, Mase's Harlem World and Combs' debut, No Way Out--each sold more than 3 million albums. I'll Be Missing You, Combs' 1997 elegy to B.I.G., who died in a drive-by shooting, outsold every other single that year except Elton John's tribute to Princess Diana, Candle in the Wind. "Puffy is one of the main reasons for hip-hop's mass appeal," admits Ruffhouse Records boss Chris Schwartz, a Bad Boy rival. "He's made the music more accessible...
...That's how I see it." And he fends off Puffy comparisons by asserting, "The shoes I wear are a whole lot bigger than the shoes that he wears. I'm more hands-on than Puffy in terms of my production." In a sly move, Dupri recently signed Mase, who performs on Puffy's label, Bad Boy, to a deal under which the rapper will find and produce new talent for Dupri...