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People who give and receive honeymoon gifts are part of an emerging demographic: so-called transumers, a mash-up of transient consumers, who prize collecting experiences, discovering new things and living in the present. George Ritzer, editor of the Journal of Consumer Culture, says the trend reflects an affluent, hyper-consumerist society in which the Internet has accustomed people to ephemeral pleasures. "The middle class can get all the toys they want," he says. "That leads to a desire for services ... and nonmaterial experiences...

Author: /time Magazine | Title: Better Than Table Linen | 6/28/2007 | See Source »

Ethanol, which is little more than alcohol distilled from fermented corn mash, had been a curiosity for the past century before hitting the Green Revolution's radar a few years ago, when it was added to the U.S. gasoline supply with the goal of reducing vehicle emissions. In January, when oil was passing the $55-per-bbl. mark, the President called for the production of 35 billion gal. of renewable fuels annually by 2017, which would reduce U.S. gas consumption 20%. The Energy Act of 2005 mandated a market for ethanol by asking refiners to churn out 7.5 billion...

Author: /time Magazine | Title: Corn-Powered in Yuma | 6/7/2007 | See Source »

...horror heroes idolized by Bobby Pickett as a boy made him one of the country's best-known one-hit wonders. At a nightclub gig, the pop singer delivered his impression of Boris Karloff. When bandmates pressed him to incorporate it into a song, Pickett wrote Monster Mash in half an hour. Released in 1962, it became a three-time No. 1 hit and a Halloween perennial. He was 69 and had leukemia...

Author: /time Magazine | Title: Milestones May 14, 2007 | 5/3/2007 | See Source »

...however, we live in a mash-up world, where people - especially young people - feel free to borrow one another's cultural signifiers. In a now classic episode of Chappelle's Show, comic Dave Chappelle plays a blind, black white supremacist who inadvertently calls a carload of rap-listening white boys "niggers." The kids' reaction: "Did he just call us niggers? Awesome!" The country is, at least, more pop-culturally integrated - one nation under Jessica Alba, J. Lo and Harold & Kumar - and with that comes greater comfort in talking about differences...

Author: /time Magazine | Title: The Imus Fallout: Who Can Say What? | 4/12/2007 | See Source »

...appropriately domestic setting for Valle's homemade classics. Think hearty, comforting dishes like salted-lamb stew, or salted dried lamb ribs, washed down with glasses of Hansa, the local brew. On Thursdays, crowds pack the place for Valle's raspeball-potato-and-flour balls served with turnip mash-but weekends are the busiest, when both locals and tourists turn up for the true flavor of Norway. "You can't buy Norwegian food in the [supermarket]-it's always going to be pasta or pizza," says Valle. "For 20 or 25 years we've been so focused on food from...

Author: /time Magazine | Title: Preservation Order | 3/29/2007 | See Source »

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