Word: mashups
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...Events Board (CEB) seems to be receiving much less criticism than usual for its choice of artists--Sara Bareilles and electronic group Ratatat. Cue new advertising efforts: the most notable of which has been the "Ratatat Remix Challenge," intended to reward the creator of the best Sara Bareilles-Ratatat mashup (with what? It's unclear). Has the CEB stumbled upon the next Girl Talk? Read...
...Tell me where the idea to add zombies to Pride and Prejudice came from. Was there a Eureka moment? Actually the credit for this belongs to my editor, Jason Rekulak. He had had this sort of long-gestating idea of doing some kind of mashup, he called it. He didn't know what it was, he just knew there was something to it. He had these lists, and on one side he had a column of War and Peace and Crime and Punishment and Wuthering Heights and whatever public domain classic literature you can think of. And on the other...
...HuffPo has also flourished by outsmarting everyone else. If you type "Nick Schuyler" into Google today, the Huffington Post's mashup account will appear above the original story in the St. Petersburg Times. That's Peretti's doing. In his hands, the site is particularly adept at what's known as search-engine optimization - making Google love you. How it's done is complicated and mostly secret, but one illuminating example came after the death of actor Heath Ledger. HuffPo fashioned its story so that anyone Googling a variation on the words "Keith Ledger" would see the HuffPo story...
...mashup of songs from...
David's declaration hasn't deterred mashup artists and satirists from piggybacking the clip's runaway success. The latest entrant in this category is "Chad After Dentist," a parody that shows Chad Vader, the star of a popular fan film series, playing the part of David. For some reason Chad sounds a little like the Governor of California, but his suit is pretty neat. We're approaching backlash threshold - another Internet inevitability - on the David After Dentist meme, but this spin-off snuck in under the wire...