Word: masius
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Dates: during 1980-1989
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...interesting reactions of families and individuals are more daring than simply "dropping out." In 1986 the advertising firm of D'Arcy Masius Benton & Bowles released a poll: If you could have your dream job, it asked, what would it be? The most popular choice among men was to own or manage their own company, followed by being a professional athlete, the head of a large corporation, a forest ranger and a test pilot. The favorite among women? To own and manage their own business, but in their case followed by tour guide, flight attendant, novelist and photographer...
...darken the liquid. The result: a wine that tastes like a white and lacks the flowery bouquet of a rose. The Wine Growers of California are negotiating with Julia Child to tout their vintages on TV ads come September. Says William Young, western division president of D'Arcy MacManus Masius, the Wine Growers' advertising firm for the commercials: "We're trying to make Americans understand that wine enhances food, and that's where...
...N.F.L.'s decision to bring their ball to Pontiac's playground was not entirely magnanimous. Ernest Jones, 66, chairman of the Michigan Super Bowl Committee, is also chairman of D'Arcy-MacManus & Masius, a Detroit-based advertising agency, and he tackled Pete Rozelle with the aid of an awesome lineup. Jones got a full roster of ad-firm chieftains to "remind" Rozelle of their dedication. That dedication is measured in automotive industry advertisers-from cars to spark plugs to tires-who have supported the N.F.L. on television with an estimated $1 billion in commercials over the decades...