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Word: mask (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...that cowboy in wrap-around sunglasses? Can it be the Lone Ranger? Clayton Moore, 64, who long played the daring rider of the plains, has been restrained by court order from using the trademark mask in nostalgia appearances. Wrather Corp., which owns the masked-man rights and plans to release a new Lone Ranger film, complained that Moore has grown too old to impersonate the fearless avenger of evil. Moore fought back by retaining his familiar white hat and, until the case is settled, wearing sunglasses. "I'm not happy with the sunglasses," admitted the western hero...

Author: /time Magazine | Title: People, Sep. 17, 1979 | 9/17/1979 | See Source »

...persuaders seem to be making a comeback. A television commercial for children's toys included the subliminal message "Get it!" until the Federal Communications Commission issued a warning against further TV or radio subliminations. In the movie The Exorcist the image of a death mask was flashed before audiences to give them an extra scare. The tactic may have worked. Warner Bros, is being sued by an Indiana teenager who fainted during the movie, breaking his jawbone and several teeth. His lawyer contends that the fleeting death mask is "one of the major issues" in the case...

Author: /time Magazine | Title: Behavior: Secret Voices | 9/10/1979 | See Source »

...AMOUNT OF FINESSE in style, however, could mask the coarseness and presumption of Chysler's plea. The goal was an unprecedented tax credit, carved out just for Chrysler, that would have let the company count its losses as profits--allowing it to deduct the cost of capital improvements from its federal taxes, something only profitable companies are normally allowed to do. If Chrysler failed to turn a profit again, its losses would become the government's losses, a neat trick by anyone's standards. Chrysler's strategy for achieving this goal was a mixture of guilt-tripping and blackmailing...

Author: By Celia W. Dugger, | Title: Chrysler Squeezes the Feds | 9/10/1979 | See Source »

Buster Keaton's comic mask was nearly indistinguishable from the one most actors don for tragedy. To have seen a Keaton film is to remember his thin, straight mouth, its corners barely holding their own against gravity. The eyes are equally memorable; Spanish Poet Federico García Lorca described them as "sad infinite eyes, like those of a newborn beast of burden." No matter what madness swirled around them, they remained wells of loneliness in the pale landscape of Keaton's face...

Author: /time Magazine | Title: Books: Hard Knocks | 9/3/1979 | See Source »

...next performer, a onetime professional carpet layer named Turk Johnson is more exotic. Dressed as Star Wars' Darth Vader-complete with mask and laser sword-Johnson, 32, not only wriggles out of his elaborate costume but along the way he also executes a ribald torch dance, pours flaming alcohol over his body, swallows a lighted torch and twirls sparklers. The third and final ecdysiast is Larry Slade, 32, who once worked as a bodyguard for the pianist Liberace. To feminine cries of "Take it off, take it all off!" Slade slowly peels away his tight black outfit and then...

Author: /time Magazine | Title: Living: And Now, Bring on the Boys | 8/6/1979 | See Source »

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