Word: mason
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Dates: during 1940-1949
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...Mason City, Iowa...
...case, complicated by three years of FTC's red tape, became simple in Mason's decision. The Manhattan Brewing Co. had been labeling its beer "Canadian Ace" since 1939, spent $750,000 advertising it. In 1943 FTC decided that "Canadian Ace" tended to mislead the public into believing the beer came from Canada. The company suggested adding a big "Made in U.S.A." to the label, but FTC stuck to its ruling that "Canadian Ace" could not be used. Commissioner Mason took a good layman's look at the offending label, reported: "It is hard to tell exactly...
...thirsty tramp and saw the label I would have the 'tendency' to beg, borrow, or steal a bottle. . . . But so far I have not had the feeling that I was 'being put upon.' " In so writing, in an FTC decision, freshman Commissioner Lowell B. Mason last week also wrote some FTC history...
...When Mason, a Republican who likes bow ties, boating and plain talk, was appointed a commissioner by his old friend Harry Truman, the President hoped that Mason would turn FTC into a plain-speaking tribunal. Businessmen could then get quick, common sense answers on important labeling matters. By substituting chatty, humorous prose for the usual gobbledygook, Mason proved that he was the man the President thought...
Businessmen who remember how Lawyer Mason won a case before FTC by quoting his own doggerel-were delighted at the sympathetic note from the other side of the fence. If the new commissioner has his way, FTC will be, in his own words, more like a policeman directing traffic than one operating speed traps...