Word: mason
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Dates: during 1950-1959
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When Nash's President George Mason decided to explore the market for a small car four years ago, he took the public in as a partner. Mason had his engineers and designers build an experimental model, the "N.X.I." (TIME, Jan. 16, 1950), then showed it around the U.S., inviting suggestions from 250,000 car buyers. This week, as the result of the partnership, President Mason brought out a small, peppy economy car, the Metropolitan...
...President Mason, 63, has an initial order for 20,000 of his new Metropolitans, and if it goes over may set up a line in the U.S. to produce the car. A pudgy (240 Ibs., 5 ft. 9 in.), moon-faced engineer, he climbed up through the auto industry working for Studebaker, Dodge, Chrysler, then took over Kelvinator Corp. in 1927, at a time when the company was overexpanded and losing money. Mason turned the losses into profit, then had the job to do all over again in 1936 when Kelvinator merged with Nash, which was losing...
Ahead of a Trend? With Ford, G.M. and Chrysler all fighting for a bigger share of the market, Automaker Mason has his work cut out for him. Nash, which made 135,394 cars in1953, has cut production 30%, and the company has had to cut itsdividend. Mason thinks that there is a trend to small cars, for city and suburban driving. If the Metropolitan catches on, he will be in a position to step up production rapidly. However, the car's handicap is its price. The Rambler Deluxe is only $100 more, and Ford and Chevrolet come within...
...post of assistant director of the University's Merrill Foundation, Kaysen has been studying the problems of competition and monopoly in the American economy. The Foundation is headed by Edward S. Mason, Dean of the School of Public Administration...
...President in 1952. His chief opponent, Birmingham's Democratic Representative Laurie Calvin Battle, is campaigning effectively on the charge that Sparkman has let geography be his guide on the civil-rights issue during and since the 1952 campaign. Said Battle: "He kicked it on one side of the Mason-Dixon Line and caught it on the other...