Word: mason
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Dates: during 1970-1979
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...pinched his ample jowls and told him he was cute, he would probably kick you in the shins. Not that Mason Reese, a red-headed seven-year-old who looks uncannily like a 3-ft., 8-in. Arthur Godfrey, is an unfriendly chap. It is simply that Mason does not like to be embarrassed. All that fuss about his being on TV commercials, for example. When other kids recognize him on the street, he would rather play ball than sign autographs. He is suspicious of interviews. He squinted up at one reporter and said, "You're here to look...
...when Mason could barely lisp the word detergent, an advertising woman who lived in the same Manhattan apartment building as his parents auditioned him for an Ivory Snow commercial. He got the job. The first week the tape was telecast the manufacturer received 400 letters - for Mason. After three years of amiably declaiming the virtues of Underwood Chicken Spread, Post Raisin Bran and other products in his preternaturally deep, adenoidal voice, Mason has a fan club and a five-figure savings account, and this year won a Clio award at the American TV and Radio Commercials Festival for the best...
...which is but a casual sideline to Mason. His real passion is magic. Whenever he does a commercial, his parents allow him to pick out a toy (top price: $8.99), and he invariably chooses some magic trick. Between takes on the set he demonstrates his prowess to the crews, and they in turn have taught him to play craps...
When the camera is rolling, Mason's reactions are highly professional. He has an instinctive sense of where to stand and how to move, and he often translates scripts into his own words to make them sound more childlike. "I suspect that Mason will become another Peter Ustinov or Orson Welles," says Andy Dole, producer of the Underwood Chicken Spread commercial. "He has a directorial sense already...
...Mackintosh Man. John Huston's newest film. A convoluted and badly constructed plot moves British intelligence to send agent Paul Newman to jail, in order to infiltrate a ring which arranges prison breaks. Fine acting by James Mason, and beautiful Dominique Sanda, whose French accent sometimes gets in the way of her lines, cannot save this film. At the Pi Alley...