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Nash's chief is fat, cigar-smoking, trout-loving George Walter Mason, who headed the fast-stepping Kelvinator Corp. before it merged with Nash in 1937. He has his own ideas about prices. On Jan. 10, 1940 he blew the lid off the complacent electric-refrigerator industry by slashing "stripped" boxes $30 to $40 a unit to a record low level of $119.95. Pleased by results (Kelvinator sales up 125% to new record, industry up 35%), Mason is applying similar tactics to the auto industry this year...

Author: /time Magazine | Title: Business: The'4Is | 10/14/1940 | See Source »

...question: "Are independent motormakers doomed?" Mason's answer is the Ambassador 600, representing $7,000,000 of development costs and priced $731 and up, to compete directly with Chevrolet, Ford and Plymouth. The Ambassador 600 (three years in the making) is the only completely new car in the 1941 lineup. Its six cylinders are ballyhooed to give 25 to 30 miles a gallon. All four wheels are independently sprung. Body and chassis are one piece (no squeaks); one-piece rear fenders almost covering the wheels are new to U. S. motorists...

Author: /time Magazine | Title: Business: The'4Is | 10/14/1940 | See Source »

Already worried by glowing reports on his "600," automen were shocked last week when Mason slashed his medium-priced Nash sixes and eights as much as $159 (new prices $923 to $1,151). Arch-independent Mason also bucked the trend by yanking all the fancy work off the higher-priced Nash-giving it a sleek, custom-made appearance. The new "600" and price cuts, prophesies Mason, will boost Nash output to a record 125,000 cars this year, more than double 1940 model sales...

Author: /time Magazine | Title: Business: The'4Is | 10/14/1940 | See Source »

...lineups: FIRST TEAM SECOND TEAM Bridge, le le, Aldrich Hibbard, lt lt, Mallett DeCoster, lg lg, Warburton Mason, c c. Byrnes Blanchard, rg rg, Dorsey Parson, rt rt, Fisher Cummings, re re, Hyde Gleason, qb qb, Geethals Johnson, lhb lhb, O'Donnell Gifford, rhb rhb, Truesdale Cowen, fb fb, Anderson

Author: NO WRITER ATTRIBUTED | Title: YARDLINGS FACE EXETER ELEVEN | 10/3/1940 | See Source »

...delegates had generally held, with Hamilton and Madison, that the true source of security in a representative republic came from frequent election and rotation in office, had agreed with George Mason of Virginia that "the very palladium of civil liberty" lay in "that the great officers of State and particularly the Executive, should at fixed periods return to that mass from which they were at first taken, in order that they may feel and respect those rights and interests which are again to be personally valuable to them." Concurred Benjamin Franklin: "In free governments, the rulers are the servants...

Author: /time Magazine | Title: CAMPAIGN: Sleeping Duty | 9/30/1940 | See Source »

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