Word: mass
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Dates: during 1990-1999
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...resident of Dorchester reported that he was struck by a boulder while walking on Mass Ave near the Square. He was not injured. CPD has classified this as a possible assault and battery by means of a boulder...
...Harvard University Police Department (HUPD) arrested Ronald Verschaeve, of 189 Middlesex Street in Lowell, on an outstanding warrant from the Fitchburg District Court in Fitchburg, Mass. He was charged with disorderly conduct and possession of a needle...
...Easter Vigil Mass is traditionally the longest celebration of the year in which Catholics remember the highlights of thousands of years of Jewish and Christian tradition, sacramentally welcome newcomers to the faith, and celebrate the night upon which all Christians believe that sinful humankind was forever redeemed. When I began to dance with these newly baptized converts in St. Peter's Square, the "real" world of conflict and anguish fell away for a few moments. I was amazed, once again, at the universality of the Roman Catholic Church...
...greeting to its competitors: "You're toast." The company launched a new 99[cents] line, undercutting the basic price by a buck, and threw a $50 million ad campaign behind the new product. (Tag line: "Why not?") Hallmark too is trying to ignite sales in its 20,000 mass-market retail outlets and erase any notion consumers might have that it's a high-priced product. But the move--remember Marlboro Friday, when market leader Philip Morris cut the price of smokes?--will fall heavily on its struggling rivals, who can least afford it. "When the leading brand advertises...
Essentially, Hallmark is abandoning the high ground of prose and pictures for a frontal assault. Although the company still sells premium-priced (about $5) cards in its own shops and franchised outlets, the real battle has shifted to the mass-market stores, such as supermarkets and discounters. There the cardmakers are left slugging it out over exclusive contracts for coveted shelf space. The aggressive deals cut by retailers, combined with slowing sales volume, have put the squeeze on profits...