Word: masscult
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...about as innocent as Bobby Riggs and somewhat less likable) but the grip of organization-first in his art itself, and then in the area of business and social manipulation-which made Disneyland and Disney World possible. He turned himself from a cartoonist into the Old Master of masscult, and from there became a Utopian environmentalist...
...over the past 30 years. It has all been assembled by Sculptor Eduardo Paolozzi, 47, an amiable, lowering Scottish-Italian with lobster-claw hands and the build of a robot. The show, a melange of art work and subject matter, represents Paolozzi's two decades of involvement with Masscult...
...more about America than Love Story itself; and Love Story , in turn, says more about greed and obtuseness than Erich Segal's 5' 10" body. Its only a conjecture, but maybe the chicken gumbo sitting in your kitchen cupboard tells less about ourselves in this age of media and masscult than Warhols jazzy repro, resting elegantly and silently, in the Museum of Modern...
Gadgets Galore. The fact that James Bond has developed into the biggest masscult hero of the decade has given serious pause to such as Britain's Novelist Kingsley Amis who ranks Fleming "with those demigiants of an earlier day, Jules Verne, Rider Haggard and Conan Doyle"; and to Columbia's Jacques Barzun, who deplores "the studies by academic critics who have argued over Fleming's morals and philosophies...
...American Grain, a collection of essays written over the last ten years, Macdonald argues that American standards are threatened in a new and peculiar way. In times gone by, highbrow culture was clearly distinguished from lowbrow; today the two have been blurred by what Macdonald calls "Midcult." "In Masscult," he writes, "the trick is plain: to please the crowd by any means. But Midcult has it both ways; it pretends to respect the standards of high culture while in fact it waters them down and vulgarizes them...