Word: massed
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Dates: during 1920-1929
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...plan of assigning Freshmen to uperclass advisers was put into practice before the present board of Freshman faculty advisers was instituted. The faculty adviser has taken over many of the functions of the original student adviser; the mass of information given Freshmen on their arrival in Cambridge through circulars and lectures has further reduced the undergraduate adviser's importance...
President Butler of Columbia, upon the completion of the merger, declared mouthfillingly, that it was "a significant step in the evolution of the organization of higher education". But if most innovations have borne this tag, such a union must be admitted as the really hopeful direction for the dreaded mass education to take. Business developments have sufficiently demonstrated the advantages of the branch system. It universities can have the strong trunk of efficient administration and authoritative lecturers, and still diversity their branches with unit colleges of different types, such as Yale promises and Columbia provides, the fear of Ford factory...
...owes its present prosperity chiefly to mass production methods. Ergo mass production must be maintained...
Stimulation of customers' constant cravings for products, by increased advertising and selling effort, is the way to keep mass production humming. Ergo more selling effort, more advertising, more style changes-more sales cost...
Died. James Ambrose Gallivan, 61, U. S. Representative from Massachusetts; following a heart attack; in Arlington, Mass. A South Boston Democrat, Representative Gallivan was elected to the House in 1914, and, except for a two-year interval (1921-23), was re-elected each term. Picturesque of language, he packed the galleries when he spoke. Colleagues on both sides of the aisle mourned...