Word: masseli
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...link to the heritage" of its spruced-up new models, says David Bailey, a professor of international business strategy and economics at Coventry University. Ford, on the other hand, fell afoul as the former owner of Jaguar by trying to take Britain's luxury sports-car brand into the mass market. Overseas buyers must "be aware of sensitivities of the brand and preserve it to sell the product successfully," Bailey says. "That's a key lesson for Kraft...
...chocolate out of a store in central England, his eponymous firm enjoys an enduring popularity that distinguishes it from, say, Britain's steel manufacturers or electricity companies. Earlier this month, not far from the site of that original store in Birmingham, fans of Cadbury took part in a mass chocolate-eating event to protest Kraft's interest in the firm. Some sang its most popular jingles. (Read "Who Should Buy Cadbury? The TIME Taste Test...
...That 41st vote is getting people motivated." - Kurt Hages, a volunteer from Boxborough, Mass., campaigning for Brown (The New York Times...
...Brown owns a four-bedroom, colonial-style home in Wrentham, Mass.; a six-room house in Rye, N.H.; three small condo units in Brighton, Mass.; and a time-share unit in Aruba...
...first elected to political office in 1992 when he became assessor in Wrentham, Mass. In 1998, he was elected to Massachusetts' state house of representatives...