Word: massenburg
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Dates: during 1990-1999
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...gave herself the surname in homage to scat music), was born and raised in Dallas (she now lives in Brooklyn, New York). She studied theater at Louisiana's Grambling State University but, after deciding that "a degree is a piece of paper," left to pursue a music career. Kedar Massenburg, a 32-year-old record-company executive, heard Badu's demo tape and offered to sign her to his fledgling label, Kedar Entertainment. Says Badu: "I had several offers, but I went with him because he was young, black, very smart, and he had a vision. None of the other...
Building buzz for an unknown singer on a little-known label is no easy task. Massenburg started by distributing 10,000 sampler cassettes featuring Badu to nearly everyone attending last year's Soul Train Music Awards; he also sent 2,500 vinyl copies of On & On to radio stations and clubs. The producer continued his campaign by persuading D'Angelo, the critically lauded neo-soul singer he had once managed, to join Badu in a remake of the Marvin Gaye/Tammi Terrell duet Your Precious Love for the sound track of the movie High School High. Then, a few weeks...
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