Word: massenet
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NAME NATALIE MASSENET...
...When I was a teenager, a psychic told me, 'Your biggest challenge will be life-work balance'. That's certainly turned out to be true!" laughs 42-year-old Internet entrepreneur Natalie Massenet, who juggles motherhood with helming Net-a-porter.com the multibrand e-tailer that ships fashion's must-haves to 150 countries...
Claim to fame: Anyone who has doubts about luxury fashion selling online has yet to meet Massenet, the founder of Net-a-Porter.com Based in London, the high-end shopping website gets about 5.5 million page views a month...
Defining moment: A former fashion-magazine editor, Massenet, 39, came up with the idea for the company when she couldn't find designer collections online. Net-a-Porter.com launched four years ago with just eight employees...
Luxury quotient: Today there is a staff of 100, and sales, which totaled $11.7 million in 2003, have been doubling every year. The company's specialty is hard-to-find fashion musts. (Waiting lists start as soon as the runway shows end.) Massenet has a simple explanation for her success: "We sell the must-haves, not the misses...